Purpose is a word that’s thrown around a lot in business, but it’s not often defined as clearly as it should be. Here are the five key benefits of using purpose as an organizational Disruptor.
Tag Archives: organizational purpose
How Purpose-Driven Companies Increase Economic Return
Purpose is not a marketing strategy; it’s a business strategy. Companies that embrace their purpose outperform those that don’t: some studies suggest that customers are “four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose.” Here is my latest blog on how purpose-driven companies increase economic return.