Employees, specifically Gen Z or millennial employees, want the places they work to have meaning beyond staying in the black. It has never been more critical for leaders to focus on their company’s purpose, not only for the good of their community but for the talent they wish to acquire. Learn why HR needs to understand and connect with organizational purpose.
Tag Archives: Mark Bourgeois
Why Purpose Matters for Today’s Brands
Whether you are positioning a product or a business, it starts with the individual. Human connection is the backbone of any brand story. And humans are emotional creatures.