Purpose is a word that’s thrown around a lot in business, but it’s not often defined as clearly as it should be. Here are the five key benefits of using purpose as an organizational Disruptor.
Tag Archives: Business
Why HR Needs to Understand and Connect with Organizational Purpose
Employees, specifically Gen Z or millennial employees, want the places they work to have meaning beyond staying in the black. It has never been more critical for leaders to focus on their company’s purpose, not only for the good of their community but for the talent they wish to acquire. Learn why HR needs to understand and connect with organizational purpose.
Why Purpose Matters for Today’s Brands
Whether you are positioning a product or a business, it starts with the individual. Human connection is the backbone of any brand story. And humans are emotional creatures.