Mark Bourgeois
Purpose-Driven Blog
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Five Key Benefits of Using Purpose as an Organizational Disruptor
Purpose is a word that’s thrown around a lot in business, but it’s not often defined as clearly as it should be. Here are the five key benefits of using purpose as an organizational Disruptor.
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How Purpose-Driven Companies Increase Economic Return
Purpose is not a marketing strategy; it’s a business strategy. Companies that embrace their purpose outperform those that don’t: some studies suggest that customers are “four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose.” Here is my latest blog on how purpose-driven companies increase economic return.
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Why HR Needs to Understand and Connect with Organizational Purpose
Employees, specifically Gen Z or millennial employees, want the places they work to have meaning beyond staying in the black. It has never been more critical for leaders to focus on their company’s purpose, not only for the good of their community but for the talent they wish to acquire. Learn why HR needs to…