Mark Bourgeois
Building Purpose-Driven Business
Who is Mark Bourgeois?
Mark Bourgeois is dedicated to helping build and develop purpose-driven companies to reflect the soul of their unique brand and guide the inspiration and practical expression of that organization.
For over thirty years, Bourgeois has enjoyed connecting for-profit companies with non-profit organizations so that both can realize their joint vision of creating a greater good and social responsibility, concentrating on their mutual partnership.
Mark Bourgeois has led a unique and successful career.
- In his first 14 years, Bourgeois spent in the pharmaceutical industry, working for Novartis and Warner-Lambert. Mark worked his way up from an entry-level sales role to senior management via six promotions. In his last position with the company, Bourgeois, with the help of many, helped launch a new heart cholesterol-lowering medicine that became the nation’s largest selling medication of all time, with more than $125 billion in sales over 14 1/2 years.
- After the sale of Warner-Lambert to Pfizer, Bourgeois moved into the finance sector. He was a Managing Director and eventually CEO of several global firms, including UBS and Atlantic Pacific.
- Over the last few years, Bourgeois has invested in multiple young companies and has served on the board of several companies to utilize his experience to support and guide their navigation to achieve profitable growth.
- A consistent passion and defining purpose of Mark Bourgeois has been to help those less fortunate in tangible ways so as to bring unity and opportunity to many.
- Mark has been married for 37 years to Melissa. They have four children and three grandchildren
Mark Bourgeois explains “Why Purpose-Driven Branding Matters”
The soul of every person seeks to establish “meaning to life.”
How do we matter….and make life better?
By businesses discovering and expressing a specific purpose with which their unique organization resonates, employees and clients become engaged in a relationship that deepens beyond just commerce.
With the development of so many companies, products, and options of service, employees and clients demand a deeper understanding of a company’s practical ”why.”
- Why does the company exist?
- What does the company stand for in addition to an excellent product or service?
- Why should your customers choose you?
Colleagues and customers want to be inspired and want to deal with companies that align with their core values.
Defining Purpose-Driven As a Differentiator.
A recent study by Porter Novelli/Cone reports that “close to 8 out of 10 Americans feel a deeper personal connection to companies with whom they share values.”
- “Aside from being entertaining, interesting, or helpful, the brands sought by many consumers show a commitment to something they find personally meaningful.”
- Especially among younger consumers, social media has led them to demand an understanding of the corporate values of companies they engage with.
- Within every successful company is an opportunity to make a substantial difference beyond their balance sheet.
Mark Bourgeois and how
Purpose Is the Glue of Enduring Relationships.
Mark Bourgeois explains “Why Purpose-Driven Branding Matters”
Organizations may have great products, but if they have not found a greater purpose and built it into the fiber of their day-to-day operations, it limits growth potential. Without purpose, businesses lose the ability to connect on a deeper emotional level to their stakeholders (customers, employees, shareholders, and suppliers).
Successful companies are a key aspect of the backbone of the communities in which they operate. Creating well-paying jobs provides the means for families to thrive, and cities to deliver excellent services (schools, healthcare, parks/recreation, churches, restaurants, etc.).
A thriving business environment is a requirement for a healthy/growing community. Leadership from business to engage in meaningful betterment of the community is a responsibility of companies to clearly express and activate for impact.
Purpose-Driven Leadership has transformative impact on Business Growth
The Bourgeois Team Brings Purpose-Driven Brands to Life
We help individuals and organizations discover and leverage their “why” to make the world a better place and create a brand and operational platform to scale.
- Discovery of Purpose to align ways in which your product or service contributes to your community in a meaningful way.
- Storytelling to clarify your message and amplify the light you bring to the world.
- Purpose-driven leadership development to help define and refine the mission and marketing strategies to build dynamic/sustainable companies.
- Digital asset creation and delivery via multiple channels to reach your audience.
